Our Story

Curio brings you genuine diamond jewelry at affordable prices.

Our Belief

Jewelry should be inclusive, not exclusive

We didn’t like the idea that luxury should be exclusive to a select few. We have over three decades of experience working with leading designers and brands from around the world. Using our experience in manufacturing and design we have created a collection of real diamond jewelry that is more attainable than anything that has ever come before. Our hope is for all people to be able to experience a bit of luxury. 

Our Design

Fun, Playful & Flirty

We transform diamond jewelry from old and stuffy to something modern, fun, and flirty.

We designed our pieces with everyday wear in mind. Our designs play off of traditional designs in such a way to create something exciting and unique.

Our Approach

None of the Traditional Diamond Markups

How can this price be possible? The easiest explanation is that the average diamond jewelry seller takes a lot more than they have to. We focus on smaller cuts and settings that typical diamond sellers ignore since it is harder to charge more. We also use an intelligent mix of both naturally mined and lab-grown diamonds and choose which stone works best for each design. But most importantly is that we design and manufacture everything ourselves and take a smaller markup. It’s as simple as that.